Usher Brings Star-Studded Performance To The 2024 Super Bowl Halftime Show
- theagencyatuf
- Feb 12, 2024
- 2 min read
Usher did not come to play at the Super Bowl halftime show.
He came prepared with a lively team that captivated his audience with stunning vocals, choreography and production. And while fan-favorite Justin Bieber did not make an appearance on stage, many other A-list names did join Usher for his dynamic performance.
The long list of participating artists and attention to current events like Black History Month cemented this as a noteworthy show, although it did receive some varied sentiment.
Mixed Sentiment

Credit: NBC News
Usher was hand-picked to perform at this year’s Super Bowl by Jay-Z, who said “Usher is the ultimate artist and showman.” Jay-Z’s company, Roc Nation, produces the halftime performance, an event which has been on Usher’s bucket list for years.
Choosing a halftime performer is not an easy task, as the chosen artist requires a broad allure, dedicated audience and a classic array of hits. With eight Grammys, the “King of R&B” was seen by many as an obvious choice for the half-time show. However, others spoke out against this, saying they would’ve been excited for his performance if it had happened 20 years ago.
During The Agency’s Brand Bowl — a collaboration with the UF Atlas Lab and the College of Journalism and Communications — around 40 participants voted on their sentiment of the half-time performance. With a 5.81 rating out of 10, it seems Brand Bowl participants were not intensely fond of the performance. However, TalkWalker found that the overall sentiment for the performance was positive.
A Powerful Performance

Credit: Forbes
Usher stunned viewers with soulful vocals, illuminating costume changes and fascinating choreography, even surprising the audience by dancing in roller skates. During the 13-minute performance, Alicia Keys, H.E.R, will.i.am, Ludacris, Lil Jon and more joined Usher on stage for song collaborations such as “My Boo,” “OMG” and “Yeah.”
This performance was influential, especially with Usher bringing attention to Black History Month. In a pre-performance interview with CBS, he said: "I mean the history of African Americans who had to perform here and couldn't go through the actual casinos… Now, to be here, the residency, it's like, man. What a whirlwind."
This was in line with directions from performance strategists, as Jay-Z had told Usher to “go for the culture” and to “give ‘em the moments that they, you know, look forward to seeing.”
Overall, Usher used his unique voice to put on an energetic show at the 2024 Super Bowl. The artist said he “[couldn’t] wait to bring the world a show unlike anything else they’ve seen from [him] before,” and this is definitely what he did.
By: Alexandra Grundfast
Are you looking for friends who genuinely get what you want? Our area escorts provide a custom experience that is made to your exact specifications. They are dedicated to providing discreet and satisfying meetings, making sure your adventure stays nothing short of extraordinary. This is evident in their stunning appearance at social events and their reassuring charm in intimate situations.
Dwarka Escorts
Dwarka Escorts Service
Escorts in Dwarka
Dwarka Escort
Usher’s halftime show was pure fire! Speaking of stars, Pedro Pascal jacket style is just as iconic this season. #PedroPascalJacket
Would love to see more behind-the-scenes insights on how the show was put together! If you're as intrigued as I am about solutions blog, I highly recommend checking out my latest blog post.
If you’re currently comparing options for reliable digital protection, three of the most trusted names in cybersecurity stand out for their proven track records and tailored solutions for individual and business users alike—subscription avast, kaspersky subscriptions, and buy norton antivirus. Choosing among these antivirus programs often comes down to your specific needs—whether it’s enhanced malware detection, parental controls, VPN capabilities, or system optimization features—but each offers its own strengths, making them worthwhile considerations for anyone serious about safeguarding personal data. Avast has long been a favorite among…
That said, I do understand why the reception was mixed If you're as intrigued as I am about solutions blog, I highly recommend checking out my latest blog post. If you're as intrigued as I am about solutions blog, I highly recommend checking out my latest blog post. If you're feeling stuck with printing issues, you're not alone—especially if you've run into problems like the HP DeskJet 3755 not printing color, the HP 2700 printer not connecting to WiFi, or even worse, a frustrating HP 2700 printer offline status that refuses to budge even after multiple resets. These issues are more common than you’d think, and while each one might feel like a dead end, they often stem from simple configuration…
It’s also worth noting how the show subtly tied into Black History Month, which added depth beyond just the entertainment factor. If you're as intrigued as I am about solutions blog, I highly recommend checking out my latest blog post. If your printer is acting up, you’re not alone—many users struggle with issues like the hp envy 7640 not printing color, hp printer error 79, or the hp 3830 not printing, and each problem can feel uniquely frustrating depending on your urgency and tech comfort level. Imagine this: you’re working from home, deadlines looming, and you hit “Print” expecting crisp color documents, only to discover your HP Envy 7640 churns out blank pages or dull black-and-white output, despite full color…