The Intro

Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected twenty-somethings with a passion for ideas that resonate with emerging consumers. It is housed within the University of Florida’s College of Journalism and Communications. Built on a foundation of research, The Agency develops inspired and informed campaigns to build brand loyalty among a segment of the population that will spend trillions of dollars in their lifetimes.


Advertising that resonates

Public Relations

Credible and effective public relations campaigns


Design thinking that delivers smart and creative solutions

Social Media

Social media campaigns that engage consumers


Websites and apps created by The Agency’s Digital Studio


Insights and research relevant to millennials

The Research


An exclusive offering of The Agency, MAVY is THE voice of the millennial generation. It is a national representative panel of online participants in a virtual community. Developed by The Agency’s student team, MAVY captures millennial needs, interests and desires.
MAVY is powered by Fuel Cycle by Passenger, experts in virtual community panels.

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The Clients

AICPA (American Institute of Certified Public Accountants)
FDOC (Florida Department of Corrections)
Infinte Energy
FDOT (Florida Department of Transportation)
UF (University of Florida)
UFAA (University of Florida Alumni Association)
Xcaret Park
Best Buy
South Sudan Health Care Organization
Tommy Hilfiger
Orange Theory
City of Gainesville

Led by professionals.

Staffed by students.

Inspired by faculty.


Professionals and Faculty

Mickey Nall

Interim Executive Director

For more than 30 years as a brand strategist and innovator Mickey has been leading agency professionals to develop award-winning campaigns for clients. As the former managing director of Ogilvy Atlanta and now as a professional in residence in UF's College of Journalism and Communications, Mickey leads the professionals and students in assisting clients to realize their brand promise.

Bob Norberg

Director of Strategy and Research

A public and private sector marketing leader, Bob is driven by creating meaningful campaigns for clients that deliver measurable results.

Jim Harrison

Creative Director

A creative leader and entrepreneur, Jim’s 25 year career in design, advertising and higher education reflects his deep commitment to the synergy between images, words and strategy.

Katie Le

Executive Assistant

A Psychology graduate from the University of Washington, Katie has experience in program management, finance, recruiting, and working with students from diverse backgrounds.

Mark Rottensteiner

Business Development Coordinator

Mark networks and researches prospective partners including advertising, PR, digital and media agencies as well as brand marketers

Eric Poirier

Professional Digital Advisor

A mobile tech pioneer and UF grad, Eric has a passion for creating digital products that are beautiful in both form and function.

Tom Kelleher, PhD

Advertising Advisor (Advertising Department Chair)

A digital media and social science researcher, Tom teaches media ethics and is writing a textbook on public relations in the digital age for Oxford.

Marcia DiStaso

Associate Professor & PR Department Chair

Marcia is an academic impacting the public relations profession through research driven insight, especially in the areas of digital media and corporate purpose.

Michael Leslie, Ph.D.

Faculty Advisor & Associate Professor, Telecommunication

Michael is a leadership guru, helping individuals, businesses and organizations reinvent themselves for success in the 21st century - and beyond.


The Team

The Agency’s team of over 100 students is organized in a pillar structure:

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The Buzz

The Next Step

Interested in working with us?

Start by planning a project



Yeah, you. Think you’ve got what it takes to join The Agency?

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