Millennials engaging millennials.


Who We Are

Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected twenty-somethings with a passion for ideas that resonate with millennials. It is housed within the University of Florida’s College of Journalism and Communications. Built on a foundation of research, The Agency develops inspired and informed campaigns to build brand loyalty among this important segment of the population that will spend $10 trillion in their lifetimes.


Advertising that resonates

Public Relations

Credible and effective public relations campaigns

Social Media

Social media campaigns that engage consumers


Websites and apps created by The Agency’s Digital Studios


Insights and research relevant to millennials


Pizzas Ordered


Coffee Cups Emptied


Lines of Code

Led by professionals.

Staffed by students.

Inspired by faculty.



Andy Hopson

Executive Director

Andy’s integrated marketing expertise was honed over three decades in leadership positions at several iconic agencies including Publicis, Burson-Marsteller and Ogilvy & Mather.

Bob Norberg

Director of Strategy and Research

A public and private sector marketing leader, Bob is driven by creating meaningful campaigns for clients that deliver measurable results.

Nathan King

Business Development Coordinator

Nathan, a bonafide member of the millennial generation, is a recent UF grad.

Tom Kelleher, PhD

Advertising Advisor (Advertising Department Chair)

A digital media and social science researcher, Tom teaches media ethics and is writing a textbook on public relations in the digital age for Oxford.

Benny Torres

Creative Advisor (Visiting Professor)

Coming fresh from eight years in Chicago’s ad industry, Benny is a creative guy with deep digital roots and a knack for wearing shorts at inappropriate times.

Brenda Hurley

Research Partner (Managing Director of C+R Research)

A 20-year industry veteran, Brenda’s proven track record, natural curiosity and drive to innovate inspires students and clients alike.



Dayan D'Aniello

Creative Manager

Thomas Echezabal

Digital Studio Manager

Taylor Maloney

Assistant to the Executive Director

Ryan Baum

Catalyst Manager

Chandler Smith

Connector Manager

Lauren Maloney

Administrative Manager



Diego Abizaid
Awurama Acquah
Katie Alter
Bryan Baquiran
Carolyn Batt
Sydney Brodie
Paige Butz
Elena Castello
Alejandro Chavez
Christian Cooper
Alexander Duran
Gretchen Fisk
Meahgan Gibson
Jordi Hernandez
Sarah Hernandez
Bia Jaime
Craig Kissoon
Hannah Kneeland
Kelly Logan
Damaris Lopez
Isabella Meredith
Megan Mundo
Victoria Najmy
Nicole Parra
Mina Robinson
Matt Schiller
Alex Shepherd
Sydney Spofford
Gabriel Stephen
Natalia Tamayo
Jorge Varela
Danielle Villar
Kendaline Watt
Christina Yi
Alicia Zurita

What's the buzz?


An exclusive offering of The Agency, MAVY is THE voice of the millennial generation. A nationally representative panel developed by The Agency’s student team, MAVY is built from the ground up to capture millennial needs, interests and desires.
MAVY is an exclusive partnership with C+R Research, an insights agency with an expertise building virtual community panels.

Learn More

The Blog

Millennial's insights written by millennials.


Contact Us

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