Millennials engaging millennials.


Who We Are

Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected twenty-somethings with a passion for ideas that resonate with millennials. It is housed within the University of Florida’s College of Journalism and Communications. Built on a foundation of research, The Agency develops inspired and informed campaigns to build brand loyalty among this important segment of the population that will spend $10 trillion in their lifetimes.


Advertising that resonates

Public Relations

Credible and effective public relations campaigns

Social Media

Social media campaigns that engage consumers


Websites and apps created by The Agency’s Digital Studios


Insights and research relevant to millennials


Pizzas Ordered


Coffee Cups Emptied


Lines of Code

Led by professionals.

Staffed by students.

Inspired by faculty.



Andy Hopson

Executive Director

Andy’s integrated marketing expertise was honed over three decades in leadership positions at several iconic agencies including Publicis, Burson-Marsteller and Ogilvy & Mather.

Bob Norberg

Director of Strategy and Research

A public and private sector marketing leader, Bob is driven by creating meaningful campaigns for clients that deliver measurable results.

Jim Harrison

Creative Director

A creative leader and entrepreneur, Jim’s 25 year career in design, advertising and higher education reflects his deep commitment to the synergy between images, words and strategy.

Nathan King

Business Development Coordinator

Nathan, a bonafide member of the millennial generation, is a recent UF grad.

Tom Kelleher, PhD

Advertising Advisor (Advertising Department Chair)

A digital media and social science researcher, Tom teaches media ethics and is writing a textbook on public relations in the digital age for Oxford.

Brenda Hurley

Research Partner (Managing Director of C+R Research)

A 20-year industry veteran, Brenda’s proven track record, natural curiosity and drive to innovate inspires students and clients alike.



Isabella Meredith

Creative Manager

Thomas Echezabal

Digital Studio Manager

Danielle Villar

Assistant to the Executive Director

Adrian Cibran

Catalyst Manager

Taylor Maloney

Connector Manager

Lauren Maloney

Operations Manager



Ally Beguiristain
Madison Behm
Alexandra Bobelis
Karsten Burgstahler
Elena Castello
Theo Chiong
Amanda Churchill
Alex Craissati
Raegan Daley
Ali Eckerle
Briana Erickson
Paula Fraisse
Pablo Fuentes
Shalla Galanos
Lindsay Gamble
Meahgan Gibson
Jocelyn Gordon
Sally Greider
Jackie Guthart
Katharine Hargrave
Ethan Heller
Lauren Hemingway
David Jolley
Sophia Karnegis
Chris Kennedy
Hannah Kneeland
Kelsey Kuhn
Kristine Le
Alexa Lorenzo
Ligia Mallman
Victoria Najmy
Kelsie Ozanne
Caroline Rhoades
Mina Robinson
Elise Rose
Ale Russian
Colby Sanchez
Allison Schaper
Lena Schwallenberg
Sabrina Siegal
Julia Stark
Gabriel Stephen
Dominique Torres
Hannah Walter
Liane Wan
Kendaline Watt
Destiny Woods
Alicia Zurita

What's the buzz?


An exclusive offering of The Agency, MAVY is THE voice of the millennial generation. A nationally representative panel developed by The Agency’s student team, MAVY is built from the ground up to capture millennial needs, interests and desires.
MAVY is an exclusive partnership with C+R Research, an insights agency with an expertise building virtual community panels.

Learn More

The Blog

Millennial's insights written by millennials.


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