The Intro

Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected twenty-somethings with a passion for ideas that resonate with millennials. It is housed within the University of Florida’s College of Journalism and Communications. Built on a foundation of research, The Agency develops inspired and informed campaigns to build brand loyalty among this important segment of the population that will spend $10 trillion in their lifetimes.


Advertising that resonates

Public Relations

Credible and effective public relations campaigns


Design thinking that delivers smart and creative solutions

Social Media

Social media campaigns that engage consumers


Websites and apps created by The Agency’s Digital Studios


Insights and research relevant to millennials

The Research


An exclusive offering of The Agency, MAVY is THE voice of the millennial generation. It is a national representative panel of online participants in a virtual community. Developed by The Agency’s student team, MAVY captures millennial needs, interests and desires.
MAVY is powered by Fuel Cycle by Passenger, experts in virtual community panels.

Learn More

The Clients

AICPA (American Institute of Certified Public Accountants)
FDOC (Florida Department of Corrections)
Infinte Energy
FDOT (Florida Department of Transportation)
UF (University of Florida)
UFAA (University of Florida Alumni Association)
Xcaret Park
Best Buy
South Sudan Health Care Organization
City of Gainesville

Led by professionals.

Staffed by students.

Inspired by faculty.



Andy Hopson

Executive Director

Andy’s integrated marketing expertise was honed over three decades in leadership positions at several iconic agencies including Publicis, Burson-Marsteller and Ogilvy & Mather.

Bob Norberg

Director of Strategy and Research

A public and private sector marketing leader, Bob is driven by creating meaningful campaigns for clients that deliver measurable results.

Jim Harrison

Creative Director

A creative leader and entrepreneur, Jim’s 25 year career in design, advertising and higher education reflects his deep commitment to the synergy between images, words and strategy.

Kelli Kaufmann

Business Development Coordinator

A Gator grad with degrees in PR and Innovation, Kelli brings a Millennial’s perspective to the Professional Team.

Tom Kelleher, PhD

Advertising Advisor (Advertising Department Chair)

A digital media and social science researcher, Tom teaches media ethics and is writing a textbook on public relations in the digital age for Oxford.

Katie Le

Executive Assistant

A Psychology graduate from the University of Washington, Katie has experience in program management, finance, recruiting, and working with students from diverse backgrounds.

Eric Poirier

Professional Digital Advisor

A mobile tech pioneer and UF grad, Eric has a passion for creating digital products that are beautiful in both form and function.

Marcia DiStaso

Associate Professor & PR Department Chair

Marcia is an academic impacting the public relations profession through research driven insight, especially in the areas of digital media and corporate purpose.

Michael Leslie, Ph.D.

Faculty Advisor & Associate Professor, Telecommunication

Michael is a leadership guru, helping individuals, businesses and organizations reinvent themselves for success in the 21st century - and beyond.


The Team

Click to Expand Each Pillar


Pablo Fuentes

Catalyst Co-Manager

Kristine Le

Catalyst Co-Manager

Graham Olney

Assistant Catalyst Manager

Brogen Kirby

Special Projects Coordinator

Alex Shepherd

Special Projects Coordinator

Kelli Kaufman

Account Supervisor

Madison Behm

Account Supervisor

Keiran Sheridan

Account Supervisor

Kalynna Thompson

Account Supervisor

Adrianna Yurizza

Account Supervisor

Megan Dempsey

Account Supervisor

Casey McLean

Account Supervisor

Danielle Mackson

Account Supervisor

Anna Molinaro

Account Supervisor

Elle Beecher

Account Executive

Samantha Bove

Account Executive

Hannah Kneeland

Account Executive

Marie Nanney

Account Executive

Katie Alter

Account Executive

Lindsay Gamble

Account Associate

Nikki Torres

Account Associate

Meahgan Gibson

Project Manager


Hunter Whitehurst

Insights Manager

Kendaline Watt

External Assistant Insights Manager

Joshua Williamson

Internal Assistant Insights Manager

Julia Stark

Administrative Coordinator

Jackie Guthart

Community Manager

Lauren Lauth

Assistant Community Manager

Madalyn Messner

Assistant Community Manager

Destiny Arlotta

Community Associate

Randi Ziegler

Community Associate

Kyle Kocinski

Community Associate

Delaney Futch

Community Associate

Geena San Miguel

Primary Research Manager

Olivia Vera

Primary Research Manager

Elena Castello

Primary Analyst

Amy Leonard

Secondary Research Manager

Shalla Galanos

Assistant Secondary Research Manager

Kayla Ziadie

Secondary Analyst

Kristen Peebles

Secondary Analyst

Caroline Rhoades

Secondary Analyst

Liane Wan



Sasha Sakay

Production Manager

Alexander Durán

Visual Supervisor

Allison Schaper

Production Coordinator

Lindsay Narbeth


Coby Sanchez


Angelo Dominguez


Merret Fay


Kayla Tuckerman


Dana Hatchett

Graphic Designer

Denise Akerman

Graphic Designer

Megan Carney

Graphic Designer

Rachel Lescano

Graphic Designer

Sabrina Siegal

Graphic Designer

Caroline Jinks

Graphic Designer

Jenna Bray

Graphic Designer

Elise Rose

Senior Copywriter

Amanda Churchill


Jocelyn Gordon


Monica Humphries


Ephraim Rudolph


Digital Studio

{{ }}

{{ student.positions[0] }}

{{ student.personal_statement }}

Thomas Echezabal

Digital Studio Manager

Shandy Sulen

Lead Developer

Aleczander Figueroa


Aaron Schwartz


Claire Graybeal

Lead Designer

Justin Alicastro

External Marketing Coordinator

Elle Beecher

External Marketing Coordinator

Destiny Woods

Culture & Engagement Coordinator


Sally Greider

Media Manager

Alexandra Northcott

Assistant Media Manager

Ally Beguiristain

Owned Media Specialist

Karsten Burgstahler

Earned Media Specialist

Edward Hiraldo Jr.

Shared Media Specialist

Hannah Colson

Paid Media Specialist

Paula Fraisse

Paid Media Specialist

Alexa Lorenzo

Media Coordinator

Jamie Honowitz

Media Coordinator

Kelly Wood

Media Coordinator

Alexandra Craissati

Media Coordinator


Danielle Villar

Assistant to the Executive Director

Lauren Maloney

Operations Manager

Mina Robinson

Assistant Operations Manager

Rick Garcia

Culture and Diversity Coordinator

Kelsie Ozanne

Development Supervisor

Destiny Woods

Development Coordinator

Theo Chiong

Personnel Supervisor

Vincent Cheng Wan

Personnel Associate

Sana Sourivongs

Project Coordinator

Claire Daniel

Recruitment Coordinator

Cole Kraft

Recruitment Supervisor

Pearl Lim

Events Coordinator

The Buzz

The Blog

The Blog Insights about the Millennial generation.


The Talent

Our graduating seniors and recent alumni are ready to make an impact on your teams. Read the press release on the success of The Agency's 100 Project.


The Next Step

Interested in working with us?

Start by planning a project



Yeah, you. Think you’ve got what it takes to join The Agency?

Learn More

The Partners