Led by professionals, staffed by students and inspired by faculty, The Agency is a team of seasoned professionals and hand-selected twenty-somethings with a passion for ideas that resonate with millennials. It is housed within the University of Florida’s College of Journalism and Communications. Built on a foundation of research, The Agency develops inspired and informed campaigns to build brand loyalty among this important segment of the population that will spend $10 trillion in their lifetimes.
An exclusive offering of The Agency, MAVY is THE voice of the millennial generation. It is a national representative panel of online participants in a virtual community. Developed by The Agency’s student team, MAVY captures millennial needs, interests and desires.
MAVY is powered by Fuel Cycle by Passenger, experts in virtual community panels.
No one understands millennials better than their own generation.
Global Brand Creation and Innovation, P&G Ventures
Procter & Gamble
Experiencias Xcaret is known for its innovative way of doing things; therefore, it makes perfect sense to be one of The Agency’s first clients.
Chief Communications Officer
I constantly learn from my team at The Agency.
The Southern Sudan Health Care Organization
The Agency is helping us internationalize the undergraduate experience.
Leonardo A. Villalon, Phd
Dean and Professor
UF International Center
The Agency helped us better understand the future transportation needs of millennials.
Melanie Weaver Carr
Senior Policy Analyst
Office of Policy Planning
Florida Department of Transportation
The Agency is an industry greenhouse for top inspirational talent.
Global Chief HRD and Talent Officer
Saatchi & Saatchi
The Agency's unique focus on a demographic segment is a compelling point of difference.
Owner and COO
The work The Agency conducted for the FDOC is excellent and provides interesting insights that will be utilized.
Florida Department of Citrus