Feb 163 minSuper Bowl Ads from Google and State Farm Resonate with Gen ZBy: UF College of Journalism and Communications Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold...
Feb 122 minUsher Brings Star-Studded Performance To The 2024 Super Bowl Halftime ShowUsher did not come to play at the Super Bowl halftime show. He came prepared with a lively team that captivated his audience with...
Feb 123 minBrand Bowl: A Look At the Best and Worst Super Bowl AdsThe best part about the Super Bowl isn’t the football — it’s the ads. Super Bowl 58 was no exception. The NFL’s biggest night of the year...
Feb 23 minThe Doomed Generation: Gen Z Scrolls and Spends to Make Worries Go Away Reading about debilitating climate change, racial injustice, and world economics is part of Gen Z’s morning routine. They experience...
Jan 292 minAI Influencers: A New Phenomenon The way people consume advertisements is shifting. Influencer marketing has become more popular than commercial and digitials ads, with...
Jan 162 minDisney's Technological Marvel: Unveiling Advertising Opportunities in StreamingDisney has positioned itself at the forefront of technological innovation in the streaming landscape, offering valuable insights for...