2 hours ago3 minGet To Know Your Newest Audience, Gen AlphaIn the ever-evolving landscape of consumer preferences, Gen Alpha emerges as a transformative force, setting the stage for new standards...
Mar 283 minThe Stanley vs. Owala Marketing WarWe live in a world where people notice everything you wear: clothes, jewelry, bags — even the brand of your water bottle. Every brand you...
Mar 74 minThe Future Of Music: The Effects Of Universal Music Group Leaving TikTokAn obvious silence has struck TikTok over the past few weeks — and it is far from an accident. Universal Music Group made an impactful...
Feb 163 minSuper Bowl Ads from Google and State Farm Resonate with Gen ZBy: UF College of Journalism and Communications Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold...
Feb 122 minUsher Brings Star-Studded Performance To The 2024 Super Bowl Halftime ShowUsher did not come to play at the Super Bowl halftime show. He came prepared with a lively team that captivated his audience with...
Feb 123 minBrand Bowl: A Look At the Best and Worst Super Bowl AdsThe best part about the Super Bowl isn’t the football — it’s the ads. Super Bowl 58 was no exception. The NFL’s biggest night of the year...